ABOUT US

Nathan and Ashley Morris

WHO ARE YOU PEOPLE?

Hey! I’m Nathan, and my wife Ashley and I run a foam party company in Raleigh, North Carolina called Foam Fabulous.

Like many people in this industry, foam parties started as “just another business idea” that turned into something much bigger.

What caught my attention wasn’t just the fun factor — it was the opportunity to build a business that was simpler, more scaleable, and more profitable than many traditional event businesses.

Before foam, I spent nearly 20 years in the event and media industries producing high-end video, AV, and live event work for weddings, corporations, and national brands.

Along the way, I’ve also built businesses in tutoring, e-commerce, game development, digital products, and personal finance.

Today, in addition to Foam Fabulous, we also operate a nationwide online tutoring company serving students across more than 50 locations, and I still own a commercial video production company.

In other words: I’ve spent decades building businesses, solving operational problems, and figuring out which business models are actually worth playing.

Why We Started Foam Vault

We started our foam business in 2022 and scaled it to six-figure revenue in its first full year.

What surprised me most wasn’t just how fun the business was — it was how many times I saw people trying to "reinvent the wheel"

Operators were wasting time reinventing things that had already been solved.

Foam Vault was created to fix that.

Our goal is simple:

Create the most organized, practical, and useful knowledge base in the foam party industry.

Not fluff. Not fake “guru” content.

Real-world information from people actually operating successful businesses, cutting through the noise of social media posts and people parroting stuff they've heard and replacing that with real world experience.

What Makes Foam Vault Different

Foam Vault is built around a concept I believe strongly in:

Find a way every day to play a smarter game.

Foam businesses can be incredible businesses when they are designed correctly:

  • Low overhead
  • High margins
  • Repeat customers
  • Scaleable systems
  • Strong word-of-mouth marketing
  • Relatively simple operations compared to many event businesses

But there’s a huge difference between:

  • owning a job and...
  • building a system

That’s what Foam Vault is really about.

We want to help operators:

  • avoid expensive mistakes
  • simplify operations
  • choose better equipment
  • market more effectively
  • protect their businesses legally
  • increase profits
  • reduce stress
  • and ultimately build businesses that actually improve their lives

Because freedom matters more than looking busy.

Isn't that why you got into business in the first place? I know it's why I did.

Why People Follow What We’re Doing

Over the past several years, we’ve had the honor of being invited to speak multiple times at Foam Daddy’s industry convention and contribute to conversations helping operators grow their businesses.

But honestly, I just enjoy sharing what I can to help others skip years of unnecessary frustration.

If the Foam Vault can help someone:

  • avoid buying the wrong equipment
  • avoid underpricing themselves
  • land better clients
  • organize their business better
  • or simply realize this business can become something meaningful…

…then it’s doing exactly what we hoped it would do.

What You’ll Find Here

The Foam Vault is designed to become a growing library of:

  • business strategy
  • operational systems
  • equipment guides
  • marketing ideas
  • legal and insurance information
  • setup tutorials
  • event insights
  • scaling strategies
  • and real-world lessons from the field

Whether you’re just getting started or already running events every weekend, our goal is to help you build a smarter, more sustainable business.

And definitely... have some fun along the way.

aboutus